Thursday, August 23, 2007

Marketing: How to give your clients something valuable without any costs

Yesterday I got a letter from Orange, saying something that reads more or less like this:

"Dear Ilan Assayag,

We are approaching the birthday of your client-ship. On August 21, you will be our client for X years. As such, we would like to give you a present you will appreciate. Therefore, during the whole day of August 21, you can talk to anyone on our network for FREE. That's right, on August 21 you won't pay for any conversation to Orange users!!!

bla, bla, bla..."

The thing is - I got this letter on August 22...

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